From objects to digital experiences · New York, NY
I started by designing things. Now I design the systems around them.
I've been fascinated by cars and Formula 1 since I was a teenager. At first, I thought I was drawn to how things looked. Later, I realized I was more interested in how form, controls, movement, technology, and emotion all come together to create one experience. That curiosity led me to study industrial design.
Over time, I became just as interested in what happens on the screen—and in the decisions, behaviors, and systems behind it. That shift brought me into UX and product design, where I now work across AI-enabled products, consumer apps, and spatial experiences.
I've also spent time building my own ventures. Working as a founder taught me that design is not only about making the interface better. It also means deciding what should be built, understanding what people actually need, working within limited time and resources, and taking responsibility for what happens after the design is finished.
Those experiences still shape how I work today. I think about context, constraints, and how every part connects rather than treating the interface as an isolated screen. I'm happiest when a problem feels complicated at first and becomes simple, useful, and human by the end.
